Industry

Wheat-Based Varieties to Hold Half the U.S. Snacks Market Revenue in 2018, Finds a New Study

The snacks market in the United States is expected to generate revenues worth over US $ 21 Bn and growing at over 5% Y-o-Y in 2018 over 2017. Nearly 28% of the global snacks consumption was estimated to be concentrated in the United States in 2017. Overall growth of the U.S. snack market can be attributed to,

  • U.S. consumers’ increasing propensity for on-the-go food
  • Retail shelves filled with single-serve and grab-and-go snacks
  • Increased household spending on snacks
  • Consumer preference for healthy snacks and delivery of clean labelled snacks

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The U.S. snacks marketplace is strictly regulated by FDA that monitors the aspects of food ingredients and food packaging, including snacks that are imported. Further, rising levels of obesity have significantly transformed consumer preferences wherein obesity conscious consumers are seeking healthy and clean labelled snacks.

Biscuits Dominate the Palate of U.S. Snack Consumers in 2018 with over Half the Market Share

Along with convenience, increasing preference for healthy yet convenient food has led the U.S. population to consume nearly worth US$ 11 Mn of biscuits in 2017. As manufacturers continue to introduce novel flavors, designs and varieties of biscuits wrapped in innovative packaging solutions, the US consumers’ love for biscuits is set to witness an upward trend in 2018.

The U.S. snacks market has witnessed the entry of multiple snack bar providers. Availability of a range of snack bars complements the on-the-go lifestyle of the U.S. consumers wherein the snack bar sales are expected to occupy over one-fourth of the U.S. snacks market revenue in 2018.

Supermarket/Hypermarket Leads Snacks Distribution in the U.S.

With its extensive network of food retail channels of supermarket and grocery, the United States distributes a considerable quantity of snacks through supermarket/hypermarket. The snacks distribution in the United States through supermarket/hypermarket accounted for nearly US$ 7 Bn in 2017.

Although convenience stores outnumber supermarket with their two fold presence, they accounted for the second largest distributor of snacks in 2017. Nearly 3 out of 10 snacks sold in 2017 were through convenience stores and the status quo is expected to continue in 2018.

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Wheat remains the popular source for snacks product in the United States. Although oats, millets and other sources based snacks are consumed, the United States’ preference for wheat-based snacks registered over half the revenues of U.S. snacks market in 2017. The demand is likely to continue in 2018 with an estimated increase of nearly US$ 500 Mn over 2017.

The U.S. snack marketplace is highly consolidated at the top with the presence of industry titans such as General Mills and Kellogg’s among others. Well aware of the opportunities in the U.S. snack marketplace, manufacturers are leveraging expansion strategies to gain profitability.

In Nov 2018, globally popular Australian candy snack bar Violet Crumble initiated a partnership with British Wholesale Imports Inc. to expand the retail network in the United States. In May 2018, the food and beverage giant PepsiCo announced plans to acquire Bare Foods Co., a fruit and vegetable snack maker in the U.S. Kellogg’s, one of the prominent player in the U.S. re-launched its Special K cereal bars with an aim to introduce healthier options for consumers.

Technology penetration and increasing pool of discriminating consumers have transformed the U.S. consumer preference for food wherein they are highly seeking snacks between meals to satisfy food cravings. In addition, demand for traditional snacks is declining with the availability of healthy snacks options such as snack bars, fruit snacks and cookies.

The aforementioned insights and numbers are according to a Fact.MR study which also tracks the performance of the U.S. snacks market for the period 2017-2022.

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