Governments are initiating child safety measures. Child Care and Development Block Grant was reauthorized to provide additional safety and protection for babies. Gradual improvement has been observed with respect to enhancement of child care standards. This has given enough fuel to develop advanced child safety devices such as baby monitors that ensure safety of babies and offer reassurance to parents.
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Fact.MR has analyzed the demand for baby monitors and has projected that the sale of baby monitors is expected to grow at a rate of 8.4% during the period of assessment, 2017-2026. By end of the year of assessment (2016), baby monitors market valuation is anticipated to touch a significant estimation, owing to increasing demand for baby monitors from working parents as well as baby care centers. According to Fact.MR, the volume of baby monitors expected to be sold by 2026 end is around 11,900,000 units.
With increasing preference for baby monitors, manufacturers such as Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Platinum Angelcare, Sony Corporation, and VTech have been striving to innovate their products to make them more connected and safe. For instance, Koninklijke Philips has introduced uGrow interactive application, the first medical application that syncs with Philips Avent smart ear thermometer and Philips Avent smart baby monitor via Bluetooth. In the coming year, this application will work with smart feeding kit that would monitor baby’s feeing schedule, including time, duration and volume.
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Premiumisation via Innovations and Developments in Features
Technological innovations has taken baby care products as a whole to a whole new level. Baby monitoring has gained high steam with introduction of novel products, for instance smart baby monitor with wall mount camera that provides sleep track, two way audio, temperature monitoring, real time notifications and humidity monitoring. These smart baby monitors allow remote monitoring as well as noise detection. With introduction of wireless technology, it has become convenient for parents to keep close watch, with the main advantage of this technology being mobility. Such developments are expected to trigger sales of baby monitors in the years to follow, thus aiding the growth of the global baby monitor market.
In addition, with emergence of Internet of Things (IoT), connected monitoring has become possible. Baby monitors with integrated solutions such as interactive monitoring are compatible with laptops, tablets and smartphones. Applications that run on these devices directly connect the users to the monitoring system. With this, the user can keep a check on room temperature, sound, movements as well as can carry out two way communication. In addition, with Wi-Fi connectivity, baby monitors can provide entire view of the baby at any point in time. Such innovative advances have triggered the use of baby monitors across regions in the globe.
Moreover, online retailing has played a major role in the distribution of baby monitors. Online retailing has enhanced the visibility these products that has made them accessible across geographies. E-retailing has witnessed faster adoption owing to its cost effective and time saving benefits, and this trend is expected to spur the sale of baby monitors in the coming future.
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